Adapted from the notorious SPEED SEDUCTION WORKBOOK by Ross Jeffries. (See
bottom of page for link.) All phrasing has been changed to make this page palatable
to general audiences.
An embedded command is a Neuro-Linguistic Programming (NLP) technique for
"planting" a thought (state, process, or experience) within the mind of another
person beneath the persons conscious awareness. This is done through presuppositions,
which are assumptions implied within verbal structures. (These are similar to what Ayn
Rand called premises.) If you think of an embedded command as a "virus of the
mind", then the weasel phrase is the invisible hypodermic needle used to
inject that "mental virus" into the mind of your target.
In the English language, commands end with a down turn in tonality. Embedded commands
mandate the use of a commanding tonality to be effective. The commands usually possess the
word formation of a question, but the tonality of a command. For example, "What's it
like when you become incredibly loving!"
The purpose of using embedded commands is to move your targets mind in the
direction you want it to go without seeming to be intruding or ordering in any way.
Weasel phrases are used to set up an embedded command.
Now, jump up a level in power. Combine the Weasel Phrase with a command verb, like
"get", "become", "experience", "remember", etc.
Tack on the state, process or experience you want the other person to have. Presto! You've
got your embedded command.
In fact, the formula is:
Processes or Experiences
Here are the most important and useful Weasel Phrases. We will use each one to embed
the command "feel incredibly loving."
- When you... "When you" presupposes that the person is going to do the
thing or experience the state you describe, so it's no longer open to debate or doubt.
"When you feel incredibly loving, do you find yourself compelled to act on it?"
- What would it be like if... This weasel phrase is, in effect, a command for the
person to imagine the condition or occurrence named or described after it. "What
would it be like if you were to feel incredibly loving?"
- A person can... By talking about a "person" it deflects any resistance
on the part of the person, since you really aren't talking about him or her. "A
person can feel incredibly loving, talking with someone they really, really like!"
- If you were to... This is one of my favorite Weasel Phrases! By saying
"if," it deflects resistance while directing the person to imagine the
experience, condition, feeling or situation you are describing. "If you were to feel
incredibly loving, do you think you might feel compelled to act on it?" (There's a
second command hidden in that last sentence. Can you spot what it is?)
- As you... This phrase assumes the person will do the behavior or undergo the
condition you describe. "As you feel incredibly loving, can you feel how excited
- It's not necessary to... An example of one of my super-weasel patterns,
negation, into which we'll get later. By saying it isn't necessary, it eliminates any
resistance, since you're saying they don't really have to do it (even though they will!)
"It's not necessary to feel incredibly loving, as you listen carefully to what I
- You really shouldn't... Another negation pattern. Since you're saying they
"shouldn't", it's not like you're trying to get them to do anything, aren't you?
"You really shouldn't...feel incredibly loving!".
- You might find... Useful as the start of an intensifying chain of phrases. It
implies that they are going to experience what you describe as something that just
happens, so it's not like you're commanding them to do it! "You might find as you
feel incredibly loving, it could lead to your acting on it!"
- To the point where... This phrase connects one thing your victim is experiencing
with the next thing you want them to experience, so it's useful both as a connector and an
amplifier. "You might find those pictures start to get bigger and brighter to the
point where you feel incredibly loving!"
- Invite you to notice... This has the same effect as "you might find"
because it implies that what you describe is going to happen. Plus, "invite" has
pleasant connotations of it being voluntary and polite! Ha! Super-manipulation, good
buddy! "And I invite you to notice how the warmth of my voice can allow you to feel
- How surprised would you be to
This implies that the event you describe is
certainly going to happen, and the only question is how surprised they'll be by it! One of
my absolute favorite weasel phrases. An example is: "How surprised will you be to
find that you can feel incredibly loving?"
Wow! Aren't those just great? Are you starting to feel incredibly loving yet? Whether
you are or you are, remember that by using these basic building blocks, you'll be able to
create virtually any and all states you want to create, very rapidly, in the people you
really want to persuade.
From the chart below mix and match Weasel Phrases, Command Verbs,
and States, Processes or Experiences (SPEs) to form your own embedded