Embedded Commands



Adapted from the notorious SPEED SEDUCTION WORKBOOK by Ross Jeffries.  (See bottom of page for link.)  All phrasing has been changed to make this page palatable to general audiences.

An embedded command is a Neuro-Linguistic Programming (NLP) technique for "planting" a thought (state, process, or experience) within the mind of another person beneath the person’s conscious awareness. This is done through presuppositions, which are assumptions implied within verbal structures. (These are similar to what Ayn Rand called premises.) If you think of an embedded command as a "virus of the mind", then the weasel phrase is the invisible hypodermic needle used to inject that "mental virus" into the mind of your target.

In the English language, commands end with a down turn in tonality. Embedded commands mandate the use of a commanding tonality to be effective. The commands usually possess the word formation of a question, but the tonality of a command. For example, "What's it like when you become incredibly loving!"

The purpose of using embedded commands is to move your target’s mind in the direction you want it to go without seeming to be intruding or ordering in any way.

Weasel phrases are used to set up an embedded command.

Now, jump up a level in power. Combine the Weasel Phrase with a command verb, like "get", "become", "experience", "remember", etc. Tack on the state, process or experience you want the other person to have. Presto! You've got your embedded command.

In fact, the formula is:

Weasel Phrases
+ Command Verbs
+ States, Processes or Experiences
+ Commanding Tonality
= Embedded Commands

Here are the most important and useful Weasel Phrases. We will use each one to embed the command "feel incredibly loving."

  1. When you... "When you" presupposes that the person is going to do the thing or experience the state you describe, so it's no longer open to debate or doubt. "When you feel incredibly loving, do you find yourself compelled to act on it?"
  2. What would it be like if... This weasel phrase is, in effect, a command for the person to imagine the condition or occurrence named or described after it. "What would it be like if you were to feel incredibly loving?"
  3. A person can... By talking about a "person" it deflects any resistance on the part of the person, since you really aren't talking about him or her. "A person can feel incredibly loving, talking with someone they really, really like!"
  4. If you were to... This is one of my favorite Weasel Phrases! By saying "if," it deflects resistance while directing the person to imagine the experience, condition, feeling or situation you are describing. "If you were to feel incredibly loving, do you think you might feel compelled to act on it?" (There's a second command hidden in that last sentence. Can you spot what it is?)
  5. As you... This phrase assumes the person will do the behavior or undergo the condition you describe. "As you feel incredibly loving, can you feel how excited you're getting?"
  6. It's not necessary to... An example of one of my super-weasel patterns, negation, into which we'll get later. By saying it isn't necessary, it eliminates any resistance, since you're saying they don't really have to do it (even though they will!) "It's not necessary to feel incredibly loving, as you listen carefully to what I say!"
  7. You really shouldn't... Another negation pattern. Since you're saying they "shouldn't", it's not like you're trying to get them to do anything, aren't you? "You really shouldn't...feel incredibly loving!".
  8. You might find... Useful as the start of an intensifying chain of phrases. It implies that they are going to experience what you describe as something that just happens, so it's not like you're commanding them to do it! "You might find as you feel incredibly loving, it could lead to your acting on it!"
  9. To the point where... This phrase connects one thing your victim is experiencing with the next thing you want them to experience, so it's useful both as a connector and an amplifier. "You might find those pictures start to get bigger and brighter to the point where you feel incredibly loving!"
  10. Invite you to notice... This has the same effect as "you might find" because it implies that what you describe is going to happen. Plus, "invite" has pleasant connotations of it being voluntary and polite! Ha! Super-manipulation, good buddy! "And I invite you to notice how the warmth of my voice can allow you to feel incredibly loving!"
  11. How surprised would you be to… This implies that the event you describe is certainly going to happen, and the only question is how surprised they'll be by it! One of my absolute favorite weasel phrases. An example is: "How surprised will you be to find that you can feel incredibly loving?"

Wow! Aren't those just great? Are you starting to feel incredibly loving yet? Whether you are or you are, remember that by using these basic building blocks, you'll be able to create virtually any and all states you want to create, very rapidly, in the people you really want to persuade.

From the chart below mix and match Weasel Phrases, Command Verbs, and States, Processes or Experiences (SPEs) to form your own embedded commands:

Weasel Phrases

Command Verbs SPEs

When you...

become loving

If you were to...

think about seeing things my way

How does it feel when you...

get a change of mind

What's it like when you...

remember a time of mental change

A person can...

experience agreement

As you...

have a change of heart

It's not necessary to...

forget that you may be right

You really shouldn't...

fall away from your beliefs

You don't have to...

know that I am right

(If you are of legal age and not offended by either (1) frank adult themes of romantic and sexual manipulation or (2) foul language, visit http://www.speed-seduction.com.  I must warn you: Ross Jeffries is not very kind to gullible women.  I leave moral judgment in the hands of you, the web surfer.)


Objectivism 101
Objectivism 101